Gretchen Hirsch dazzles us again with Gertie's Ultimate Dress Book

Lately, we've been dreaming of shedding our winter coats in favor of breezy spring dresses and flowy cottons. While we wait for March's lamb-like side to show up, we're eyeing the stunning dress patterns featured in Gretchen "Gertie" Hirsch's latest book. Gertie's Ultimate Dress Book: A Modern Guide to Sewing Fabulous Vintage Styles is officially on sale today, featuring essential techniques for dressmaking, plus instructions and patterns for 23 dresses for a variety of occasions.

Elements from each pattern can be mixed and matched, allowing readers to customize the bodice, skirt, sleeves, pockets, and details of each dress for a truly unique, flattering, vintage-inspired creation.

The follow-up to the popular Gertie’s New Book for Better Sewing and Gertie Sews Vintage Casual, the latest from Gretchen Hirsch's collection is packed with all the information and patterns you could ever need to create a wardrobe filled with stunning vintage frocks.

That's not all: we're kicking off a blog tour today, and each stop will feature a chance to win a copy of the book and a bundle of Gertie-designed fabric from her exclusive line for JoAnn from Fabric Traditions.

Follow along, comment, and show us your own Gertie-inspired creations!

March 8 Brewer Sewing
March 9 Madalynne.com
March 14 By Gum By Golly
March 16 A Dress A Day
March 18 Lish Dorset

You can also head over to Gretchen's blog, Gertie's New Blog for Better Sewing, for a special publication day post and chance to win.

In case you missed it: we are also excited about this amazing Pinterest contest going on right now. The grand prize winner will receive $586 worth of patterns, fabric, a Jo-Ann Fabric and Craft Stores gift card, and a signed book! Click the image below for more information.

 

Happy Sewing!

GUEST POST: Gretchen Hirsch on her inspiration for 'Gertie's New Fashion Sketchbook'

I’m so excited about the release of my new book, Gertie’s New Fashion Sketchbook! Over the past several years, I’ve been busy writing sewing technique books with an emphasis on retro design (see Gertie’s New Book for Better Sewing and Gertie Sews Vintage Casual), so this is a bit of a departure for me. Today I’m going to share the inspiration for the sketchbook and why it was such an important project for me. 

Sewists often think of sketching as something that “real” designers do. But everyone who sews is a designer! The simple act of matching a fabric to a pattern is designing. Even picking out a zipper is a design choice. Every choice you make on a project is part of its design. With so many little decisions to make, it’s easy to get overwhelmed. That’s why sketching is such a helpful tool: you can map out your ideas visually, easily changing them if necessary. 

A wonderful tool for sketching fashion ideas is the croquis, a body figure template. That way you don’t have to be able to sketch a realistic figure from scratch! And nowadays it’s easy to go to a bookstore and buy a fashion sketchbook filled with croquis, ready to go. However, the problem with the available fashion sketchbooks is that the figures can look a little bizarre: they’re strangely elongated and spindly, and twisted into strange poses that I like to call the "broken doll" or the "sad alien." That's because fashion people work with a concept called "nine heads," where the figure is nine head-lengths tall. To put this in perspective, actual people are only seven to eight heads tall. Here's an interesting image that breaks it down:

One of my missions over the years has been to write about sewing and fashion in a body-positive, feminist way. So these nine-head ladies were bringing me down. And so the idea for this sketchbook was born and brilliant illustrator Sun Young Park brought it to life. Here's how it works:

The figures are presented in a "nested" configuration (almost like a sewing pattern!), so that you can follow the lines (bigger or smaller) to represent different figures. You can make the figures smaller on top or bottom to replicate a woman's actual curves and proportions. I tested the whole thing out with some wonderful sewing friends, and it really works! But my favorite thing about it is that the height of the figures is actually realistic. And that’s a beautiful thing.

Do you enjoy sketching ideas for your sewing projects? If so, I hope you love this new sketchbook! 


STC Craft at NY Sheep and Wool Festival

Beautiful Yarn Rainbow from Harrisville Designs. Photo courtesy of Laura Poulette.

Last Saturday, the STC Craft team spent a beautiful fall wekend in Rhinebeck at the 33rd annual New York State Sheep & Wool Festival (10/19 – 10/20). We were in good company among 40k+ attendees ranging from knitters, crocheters, and handspinners to lots of fiber-producing livestock!

We proudly hung our STC Craft banner above a wide selection of our craft and design titles on sale via the Hudson Valley-based Merritt Bookstore. The stars of the day were our fabulous authors, doing demos and signings from the morning opening to the afternoon close.

Highlights included: 

  • Steady crowds flocking to see The Yarn Whisperer, Clara Parkes, requesting autographs and providing some yarn tales of their own. 
  • A Knitted Slipper tree for displaying sample projects, made by hand just for the event by the twin sister of The Knitted Slipper Book author, Katie Startzman.

The Knitted Slipper Tree.

  • Multiple festival attendees greeting Amy Herzog and gushing about how her book has changed their whole knitting experience—we even sold out of Knit to Flatter!
  • Fans of Gretchen Hirsch (in the Shirtwaist Dress from her book!) coming to get their new copies of Gertie's New Book for Better Sewing signed (and to hear about Gretchen's second book, coming soon).

Project samples from STC Craft titles on display.

With other autumnal-themed treats like fresh cider and homemade jams, live llamas and alpacas, and tons of vendors of yarn and knitting gear, the festival is a great destination for everyone, young and old, who wants to spend a happy day in the country. Plus, the fall foliage makes the trip even more worthwhile! A big thank you to our STC Craft fans old and new who stopped by the booth to meet our authors and check out our books—hopefully everyone got some great ideas for new projects!

The source.